SAEYOUNG CHOI

Vegan Place Discovery

Veganro

Project Main

TIMELINE

Apr 1–19, 2024

TEAM

4 Frontend, 2 Backend

ROLE

UI Designer & Frontend Developer

SKILLS

UI/UX Design

Product Planning

Frontend Development

Making reliable vegan-friendly places easier to discover.

Veganro is a location-based service for finding vegan-friendly places with clear dietary labels and community reviews.I shaped the user journey from information architecture and UI design through frontend implementation, translating the concept into a working MVP.

Challenge

How can users find vegan-friendly places without manually verifying every venue?

Mainstream map services offered limited vegan-specific information, leaving users to verify menus through scattered reviews and blogs.

Insight
Insight

Research showed that users needed more than location search—they needed clear dietary information and trustworthy community input in one place.

Solution

Location-based discovery with clear vegan context

Veganro combines nearby search, dietary labels, reviews, and community-submitted places so users can evaluate options without switching between multiple sources.

Sign In & Profile
Sign In & Profile
Personalized vegan preferences

Users can join with Kakao or email, select their vegan type, and manage saved places, reviews, and contributions.

Map & Search
Map & Search
Location-based discovery

Nearby vegan-friendly places appear by distance, with search, map markers, and dietary filters.

Place & Reviews
Place & Reviews
Information users can verify

Venue details, vegan options, and community reviews help users evaluate a place before visiting.

Place Report
Place Report
Community contributions

Members can submit new vegan-friendly places using Kakao address search for administrator review.

My Page
My Page
Saved activity in one place

Users can manage bookmarks, reviews, submitted places, and profile preferences.

PRODUCT DEMO
INFORMATION ARCHITECTURE

Mapped user goals, screens, and content hierarchy before moving into detailed UI design.

Information Architecture
TASK FLOW

Mapped the map-to-search journey and identified the need to preserve dietary filters across screens.

Map-to-search flow with persistent dietary filters

Task Flow
Outcomes

Built and launched an MVP in 3 weeks

Designed, developed, and deployed the working service within a three-week sprint.

Delivered the core journey end to end

Connected map discovery, dietary filters, reviews, and place submissions into one experience.

Reflection

What I learned?

Map the journey before designing the screens

Mapping the search journey early revealed that dietary filters needed to persist between the map and search results.

Defining the flow first helped us structure shared state before implementation rather than solving it screen by screen.

Design with implementation in mind

Working across UI design and frontend development made UX and implementation trade-offs easier to evaluate.

A lightweight design system also helped us keep the interface consistent within a short delivery window.

Saeyoung Choi | Project Coordinator