Pet Community Platform
OmoOmo
TIMELINE
Mar 2022–May 2023
CLIENT
Samsung Fire & Marine Insurance
ROLE
Service Planner & UI Developer
SKILLS
Service Planning
UX Design
Quality Assurance
Planning and evolving a pet community from launch to live operations.
OmoOmo is a pet community platform operated by Samsung Fire & Marine Insurance, combining community features with avatar-based virtual experiences.I worked across service planning, UX, UI implementation, QA, and live operations, translating business and user requirements into product experiences from planning through launch and growth.
How can a pet community give users more reasons to participate and return?
Traditional discussion boards supported information sharing but offered limited interaction beyond posting and commenting.
Community participation with a playful layer
OmoOmo combined structured community boards with pet avatars, personal spaces, rankings, and interactive features to make participation more engaging.
Image Upload & Editing
Mapped the image-posting journey from selection and editing through publication.
Community Architecture
Defined the relationship between posts, comments, reactions, and timeline visibility.
Content Moderation
Mapped automated and manual moderation flows to support safer community operations.
Tracked requirements, schedules, and QA scenarios across planning and implementation.
Translated service requirements into screen behaviors, states, and edge cases.
Reached 100K users in 6 months
The service reached 100,000 users within six months of launch.
Surpassed 565K downloads
OmoOmo grew beyond 565,000 cumulative downloads.
What I learned?
Let real users reshape the product
Working from early planning through live operations showed me how quickly assumptions change once real users interact with a product.
User feedback and operational needs continued to shape features and priorities after launch.
Turn perspectives into shared decisions
Engineering, marketing, and customer support often approached the same product from different priorities.
Translating those perspectives into shared requirements became an important part of keeping decisions aligned.